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Bethune–Cookman University

Daytona Beach, Florida · Founded 1904 · Wildcats

“The school Mary McLeod Bethune built with $1.50 and five little girls — where the Marching Wildcats now play NFL halftimes.”

Founded1904
LocationDaytona Beach, Florida
MascotWildcats
ConferenceSWAC
DivisionNCAA Division I FCS
Enrollment~3,100 (fall 2025)
TypePrivate HBCU
MottoEnter to Learn, Depart to Serve

Latest on Bethune–Cookman University

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Tied to the 2021 SWAC move / 2025 era: the trailer for the 12-episode Netflix docuseries that put the Marching Wildcats in front of a global audience (released August 3, 2018). Corroborated by three outlets (The Quintessential Gentleman, Day 1 Pro, ThisFunktional) embedding it as the band's promo; it also serves as the band's Florida Classic promo piece.

Tied to the band's national breakout: HBCU Gameday embedded this minute-long trailer showing all facets of the band — musicians, Five Horsemen drum majors, Sophisticat Flag Corps, 14 Karat Gold dancers — ahead of the Netflix premiere.

Tied to the Honda Battle of the Bands era: the Wildcats' 2013 showcase performance in Atlanta, the stage that cemented them as a premier HBCU band through the 2000s–2010s.

From the Yard's video feed.

From the Yard's video feed.

Notable alumni

  1. 1872

    Cookman Institute opens in Jacksonville

    The Rev. D. S. Darnell founds the Cookman Institute for boys in Jacksonville, Florida, under Methodist auspices — the first institution of higher education for Black people in Florida, and the school that would supply the second half of the university's name. Its early students included men who shaped Black America: labor leader A. Philip Randolph attended in 1907, and James Dean — who became the first African-American judge in Florida — studied there before the merger. The school's Methodist affiliation came with it into every name the institution would carry. When it merged with Bethune's Daytona school in 1923, the Cookman half of the name honored the boys' school that had educated Black Jacksonville since Reconstruction.

  2. 1904

    Bethune opens her school with $1.50 and five girls

    On October 3, 1904, Mary McLeod Bethune opens the Daytona Educational and Industrial Training School for Negro Girls in Daytona Beach, with $1.50, faith, and five girls ages 8 to 12 paying 50 cents a week tuition. The first classes met in the home of John Henry and Alice Smith Williams before Bethune moved the school to its own cottage. She scavenged the city dump and hotel trash piles for chairs, dishes, and lumber — 'everything was scoured and mended.' Early benefactors included John D. Rockefeller, James N. Gamble of Procter & Gamble, and sewing-machine innovator Thomas H. White. The school's motto, 'Enter to Learn, Depart to Serve,' would outlive every name change.

  3. 1923

    Merger creates Daytona Cookman Collegiate Institute

    Bethune's school merges with the all-male Cookman Institute of Jacksonville and becomes a co-ed high school called the Daytona Cookman Collegiate Institute. A year later it affiliates with the Board of Education of the Methodist Church — a tie the school still holds today as a United Methodist-affiliated university. Bethune became the first Black woman to serve as a college president. The merger united two Reconstruction-era educational traditions under one roof in Daytona Beach.

  4. 1930

    Marching band founded with 30 instrumentalists

    The marching band organization begins with just 30 instrumentalists — the seed of what would become the Marching Wildcats, the largest student organization on campus and a national brand. In those early years it was a modest college band, decades away from the powerhouse sound Samuel Berry would build. The 1930 founding date still anchors the band's identity nearly a century later. No other campus organization touches as many students: today the band holds roughly 300 members, about one in ten B-CU students.

  5. 1931

    Becomes Bethune–Cookman College, a junior college

    The school grows into a junior college, accredited by the Association of Colleges and Secondary Schools of the Southern States, and on April 27 takes the name Bethune–Cookman College in honor of its founder's leadership. By this point it was one of the few institutions below the Mason-Dixon line where Black students could get an education past high school. The name change marked the moment Daytona Cookman became, formally, Bethune's college. It would keep that name for 76 years.

  6. 1941

    Four-year baccalaureate program approved

    The Florida State Department of Education approves a four-year baccalaureate program in liberal arts and teacher education. The junior college becomes the four-year Bethune–Cookman College, joining the short list of Black institutions below the Mason-Dixon line granting bachelor's degrees. The approval set up the school's first degree class two years later. It was the institutional leap Bethune had been building toward since 1904.

  7. 1943

    First bachelor's degrees granted

    The first group of graduates receives the Bachelor of Science in Elementary Education — the school's first bachelor's degrees. More than 19,000 students have graduated from Bethune–Cookman since 1943. The first class proved the 1941 four-year gamble had worked. Teacher education remains one of the university's signature schools to this day.

  8. 1947

    Earns 'A' rating from SACS

    The college earns an 'A' rating from the Southern Association of Colleges and Schools and the Florida State Department of Education. The rating certified B-CU's academics alongside the South's established colleges, six years into the four-year era. It came just as founder Mary McLeod Bethune stepped back and Richard V. Moore took the presidency. Full SACS accreditation would follow in 1970.

  9. 1947

    The Richard V. Moore era begins

    After Bethune's retirement in 1942 (James A. Colston served 1942–46, and Bethune returned for one final year in 1946–47), Dr. Richard V. Moore Sr. becomes president and leads the college for 28 years — still the longest presidency in school history. His tenure brings full SACS accreditation in 1970 and membership in the United Negro College Fund, new residence halls and classrooms, and a big enrollment surge. In 1969 he hires band director Samuel Berry, the hire that built the Marching Wildcats. Moore's era turned a respected regional college into an accredited institution with national reach.

  10. 1969

    Samuel Berry builds the marching band

    President Moore hires band director Samuel Berry, who over the next decade creates and perfects the sound and style of what was then the Marching Men of Bethune-Cookman College — the foundation of today's Marching Wildcats. Berry's bands set the standard the program still chases; he died in 1980 and was inducted into the B-CU athletics Hall of Fame posthumously in 2012. The band he built would go on to play Super Bowls, Pro Bowls, and NFL halftimes. Every Marching Wildcat since has marched in Berry's shadow.

  11. 1970

    Full SACS accreditation, joins UNCF

    The college earns full accreditation from the Southern Association of Colleges and Schools — the seal that let its degrees travel anywhere. Around the same time it joins the United Negro College Fund, plugging into the national network of Black private colleges. In 1988 B-CU is admitted to candidacy status to offer a master's degree in science education, the first step toward graduate education. Accreditation made the Moore-era enrollment boom possible and set the table for everything that followed.

  12. 1975

    Oswald Bronson expands everything

    B-CU alumnus Dr. Oswald P. Bronson Sr. becomes president (1975–2004) and presides over a building boom: new residence halls, classroom buildings, the Mary McLeod Bethune Auditorium, and a Performing Arts Center. Degree offerings grow from 12 fields in 1974 to 37 by 2003, and seven continuing-education centers open across Florida. The 29-year Bronson era nearly matched Moore's for length and reshaped the physical campus. After B-CU he served as president of Edward Waters College from 2005 to 2007.

  13. 2004

    Trudie Kibbe Reed — first woman president since Bethune

    Dr. Trudie Kibbe Reed takes office, the first woman to lead the school since Mary McLeod Bethune herself. She launches the university's first graduate program (a Master of Science in Transformative Leadership), the credential that made university status possible. Her building program adds the Center for Civic Engagement, the L. Gale Lemerand School of Nursing, and the Alexis Pugh and Eugene Zimmerman scholarship houses, plus a university-owned house converted into an alumni center. Reed's eight years set up the 2007 name change.

  14. 2005

    Softball's 2005 run — first HBCU in a Super Regional

    Head coach Laura Watten's softball team puts together the greatest season in school history — 42-15 in the regular season with a school-record 23-game winning streak and a win over the Florida Gators. After falling in the MEAC tournament final, the Wildcats earn an at-large NCAA bid, beat Florida and USF to win the Gainesville Regional, then face Texas and Cat Osterman in the Austin Super Regional. B-CU became the first — and still the only — HBCU to win a Division I regional and reach a softball Super Regional. The team finished 49-19, ranked No. 23 in the final ESPN.com/USA Today poll, the last time any HBCU team has finished a Division I season ranked. Watten, who had already won five straight MEAC titles from 2000–2004, was named the 2005 NFCA Southeast Region Coach of the Year.

  15. 2007

    Name change to Bethune–Cookman University

    On February 14, 2007, the Board of Trustees approves the name Bethune–Cookman University after the institution established its first graduate program. The change ended 76 years as Bethune–Cookman College and marked the school's arrival as a full university. The Daytona Beach News-Journal noted the school was 'a college no more.' The Bethune–Cookman name, set in 1931, stayed untouched.

  16. 2010

    Jenkins era: black college national titles

    Head coach Brian Jenkins leads Wildcat football to its first Black college football national championship in 2010 (10–2, MEAC title), then does it again in 2013 (10–3). B-CU stacks MEAC football titles in 2010, 2012, 2013, 2014, and 2015 — five crowns in six years, the school's loudest athletic run ever. The Jenkins era made the Wildcats the team to beat in Black college football. His teams gave the Marching Wildcats championship weekends worth playing.

  17. 2016

    Moorehead dorms open — and the $306M deal behind them

    The Thomas and Joyce Hanks Moorehead Residential Life Center opens in spring 2016 — four new residence halls with 1,204 beds, built by Hensel Phelps in two phases around a new campus master plan. The project was a $72 million public-private partnership that ballooned to an $85 million build cost, with the university locked into escalating lease payments totaling $306 million over 40 years. The deal later became the center of the fraud lawsuit against former president Edison Jackson. The dorms solved a real crisis — more than 900 students had been living in leased hotel rooms and off-campus housing — but the financing nearly sank the school's finances.

  18. 2017

    Betsy DeVos commencement controversy

    The university invites Education Secretary Betsy DeVos to give the 2017 commencement address. Students protest, start a petition to stop the speech, and the school imposes bag searches at commencement. During the address a majority of the crowd boos, with graduates standing and turning their backs to her. The Washington Post and national outlets carry the story, making it one of the most-covered HBCU commencement controversies of the decade. The fallout helped end the Jackson presidency two months later.

  19. 2018

    Fraud lawsuit and accreditation probation

    In January 2018 the university sues former president Edison Jackson and others over the $306 million dorm construction deal, alleging fraud, corruption, and bribery. That summer SACS places the school on probation, citing failures in integrity, governance, and finances after $28 million in losses over two years; the nursing program had been put on probation by its own accreditor months earlier. Interim president Hubert Grimes publicly blamed media coverage and the Jackson-era lawsuits for the probation finding. In September 2020 the school comes off probation with accreditation intact.

  20. 2021

    Moves to the SWAC

    Bethune-Cookman joins the Southwestern Athletic Conference in 2021, leaving the MEAC after four decades — and making the Florida Classic against Florida A&M a conference game. The move, announced June 25, 2020, put the Wildcats in the SWAC East alongside FAMU and Jackson State. B-CU sponsors 15 athletic programs in its new league. The switch ended the school's long run in the conference it helped define.

  21. 2021

    Reggie Theus takes over athletics

    On July 7, 2021, former NBA All-Star Reggie Theus is named head men's basketball coach and athletic director — the only individual in all of Division I athletics holding both roles at once. Theus, a two-time NBA All-Star drafted 9th overall by the Chicago Bulls in 1978, inherited a department that had shut down all sports in October 2020 during the COVID pandemic. He has since raised nearly $4 million for Wildcats athletics, brought ESPN's First Take to campus in fall 2025, and led the basketball team to its first-ever SWAC postseason appearance in 2023. In January 2026 he was promoted to Vice President for Athletics while keeping the head coaching job.

  22. 2025

    Baseball's 19th title, back in the NCAAs

    The baseball program — the MEAC's all-time leader with 19 conference titles — wins its first conference crown since 2017 and returns to the NCAA tournament under eighth-year head coach Jonathan Hernandez. The Wildcats play at Radiology Associates Field at Jackie Robinson Ballpark in Daytona Beach. The 2025 title was the program's first in its new league. Hernandez, hired in 2019, restored a program that had dominated the MEAC for a decade and sent 14 teams to NCAAs between 1999 and 2025.

  23. 2025

    38–34 stunner in the Florida Classic

    The Wildcats stun Florida A&M 38–34 in the Florida Classic — their first win over the Rattlers since 2019. Quarterback Timmy McClain launched a 42-yard touchdown pass to Josh Evans in the final minute before 55,528 fans at Camping World Stadium in Orlando. The win snapped FAMU's four-game Classic streak. The 2026 rematch is set for November 21.

  24. 2025

    Albert D. Mosley becomes president

    In July 2025 Dr. Albert D. Mosley becomes president — the first permanent president since 2021 after years of interim leadership (Grimes, Chrite, Powell, Drake, Berry). In his first year B-CU launches 'B-CU Futures,' eight new degree programs aimed at high-demand careers, and expands online learning. His formal investiture in April 2026 sent some 2,500 students, faculty, and staff into Daytona Beach for community service. The Mosley era opened with the football program's biggest rivalry win in six years.

Rivalries

🥁 The Marching Wildcats ("The Pride") · since 1930

The Marching Wildcats are the largest student organization on campus — roughly 300 members, about 10% of enrollment — backed by the 14 Karat Gold dancers, the Sophisticat Flag Corps, and the Fabulous 5 Horsemen drum majors. Signature moments: live instrumentals for Shaggy on MTV's Rock N' Jock (2001); the Ellen DeGeneres Show Super Bowl special (2005, learned 'Lean Back' on the plane); a Cadillac DTS commercial (2005); five Honda Battle of the Bands showcases including 2005 and 2008 in the Georgia Dome; the Super Bowl 43 pregame show at Raymond James Stadium (2009); halftime at the 2010 NFL Pro Bowl; regular NFL halftimes for the Jaguars, Buccaneers, and Dolphins; the Netflix docuseries 'Marching Orders' (12 episodes, released August 3, 2018); and 10 drumline members riding Honda's 'Celebration of Dreams' float in the 2019 Rose Parade.

Directors, then → now

B-CU reports 80+ student organizations including Greek fraternities and sororities; eight of the nine Divine Nine orgs hold chapters here (Phi Beta Sigma has no chapter on record). The Divine Nine presence is most visible every Florida Classic weekend, when Greek stroll-offs and yard shows run alongside the Battle of the Bands.

Still digging this up — check back soon.

  1. 1941

    Harrison Rhodes Memorial Library (original library)

    The original campus library, a tribute to author Harrison Rhodes of the wealthy Rhodes family, who with his sister Margaret championed Bethune's school in its early years. After Margaret's death, the balance of the Rhodes estate — some $560,000 — was given to Bethune–Cookman College. The building was replaced by the Carl S. Swisher Library in 1941 but still stands as a campus hall.

  2. 1941

    Carl S. Swisher Library

    The Carl S. Swisher Library opens, replacing the Harrison Rhodes Memorial Library as the campus's main library — financed by tobacco industrialist and philanthropist Carl S. Swisher. The old Rhodes building survives as a campus hall.

  3. 1975

    Bronson-era building boom (1975–2004)

    Under President Oswald Bronson: new residence halls and classroom buildings, the Mary McLeod Bethune Auditorium, and a Performing Arts Center, plus land acquisition for future construction as enrollment climbed.

  4. 2004

    Center for Civic Engagement

    Under President Trudie Kibbe Reed: the university's front door to Daytona Beach — the hub for service learning and community partnerships, built as a physical expression of 'Enter to Learn, Depart to Serve.' Mosley's 2026 investiture sent some 2,500 students, faculty, and staff into citywide service in that same tradition.

  5. 2004

    L. Gale Lemerand School of Nursing

    The university's nursing school building, constructed under President Reed as health programs grew into a flagship. The program later survived its own accreditation scare — its accreditor put it on probation months before SACS did the same to the university in 2018. It remains one of B-CU's signature schools.

  6. 2004

    Pugh and Zimmerman scholarship houses, alumni center

    Reed's post-2000 building wave added the Alexis Pugh and Eugene Zimmerman scholarship houses, giving top students dedicated residential academic homes. A university-owned house was converted into an alumni center, giving graduates a permanent address on campus. All of these projects date to the same early-2000s expansion.

  7. 2016

    Moorehead Residential Life Center (1,200-bed dorms)

    Four new residence halls with 1,204 beds, built by Hensel Phelps in two phases (154,580 and 133,116 square feet) around a new campus master plan, with fitness centers, computer labs, laundry on every floor, and a mixed-use interior courtyard. The Thomas and Joyce Hanks Moorehead Residential Life Center opened for students in spring 2016. The $72 million public-private partnership ballooned to an $85 million build cost and a $306 million 40-year lease — the deal behind the 2018 fraud lawsuit against former president Edison Jackson.

  8. 2023

    On-campus football practice facility

    Built under athletic director Reggie Theus and opened in fall 2023, giving Wildcat football a true on-campus practice home for the first time. Theus also brought back the bowling program the same year. It was the first major athletics facility addition of the SWAC era.

  9. 2025

    Moore Gymnasium improvements

    The historic home of Wildcat basketball got quality-of-life upgrades for athletes, fans, and media under Theus, timed to B-CU's turn on ESPN's First Take in fall 2025. It remains the loudest room on campus on game nights.

  10. 2025

    B-CU Futures academic expansion

    President Mosley's first year launches B-CU Futures — eight new degree programs for high-demand careers — and expands the online learning portfolio so the university reaches students well beyond Daytona Beach.

Notable coaches from past eras: Brian Jenkins (football, 2010 and 2013 Black college national titles, four MEAC titles), Larry Little (football, also an NFL Hall of Fame alumnus), and Laura Watten (softball, five straight MEAC championships and the first-ever NCAA Super Regional appearance by an HBCU in 2005). NFL alumni include Little, Rashean Mathis, and Nick Collins. The provost and current football head coach could not be confirmed from opened sources — unverified, omitted rather than guessed.

B-CU is a small private campus — 85.5 acres, ~3,100 students — about 81% Black and overwhelmingly low-income (81% Pell recipients), with a 100% admission rate as of 2023 and no ACT/SAT requirement. It's a United Methodist-affiliated school in Daytona Beach, twenty minutes from the world's most famous beach, and the band culture bleeds into everything: practice draws neighborhood families to the fence by the music annex. The student newspaper is the Voice of the Wildcats.

Traditions